L&M came out with this limited run packaging for both the
menthol and full flavored variants last year. It’s nothing to write
home about, I imagine it’s marketed as a collector’s item.
It has a pack of L&M cigarettes and a lighter for RM 9. I
remember L&M cigarettes were going for RM 4 before the price hike,
so that means the lighter is RM 5. That’s one hell of an expensive
lighter, considering it’s not refillable, like a Zippo.
Here’s a closer look at the front of the pack, without the distracting translucent cover…
…and here’s the back of the pack.
The limited edition box features a slide-out, flip-open design -
revealing a recessed receptacle containing a pack of L&M cigarettes
and the L&M lighter.
It’s quite well designed, though I can’t imagine the target market with the pricing…
The interesting bit in this particular is the lighter, which also
came with an instruction booklet (!). I’m glad it did, God knows I
can’t operate a lighter without reading a manual first. ;)
This is a closer look at the lighter in question…
…and the L&M lighter when it’s in action.
L&M seems to have a fondness for designing clothes for its
cigarettes for they came out with another promotional pack recently.
This is the full flavored packaging design. It features a male and
female model in what I presume is supposed to be a rugged, rough look.
The menthol version features what seem to be the same two models,
this time going for the hip and cool look. Is hip even a word nowadays
or did it get deprecated in the turn of the millennium?
Anyway, the interesting part of these new promotional packs is the
price – it retails for RM 8! That’s two packs of L&M cigarettes,
together with the push-out packaging for the pre-price hike price of RM
It’s a great deal! L&M – Mellow, distinctly smooth… ;)