Nike Project Lightweight Design Competition

thinking

Have you ever wanted to be a designer for Nike? Here’s your chance! Project Lightweight is a contest initiated by Nike for talented young student designers. Lighter, stronger, and faster is the Nike design philosophy and this initiative is open to all college and university students to design a future lightweight product for athletes.

possibilities

Nike is encouraging aspiring designers from all disciplines to participate in the contest. You just need to design any product (not just footwear, but apparel etc) for any sport. Project Lightweight is encouraging futuristic designs for a new lightweight product – your imagination is the only limit here.

fusion

The best thing about this contest is that entries are not just limited to a specific medium such as film, art, installation, or product. In fact, complete freedom of design is encouraged! Each entry must be accompanied by a description of the design (limited to 200 words). You can even email a consulting expert at projectlightweight@email-nike.com.my to seek advice or ask any questions.

design

I know what I’ll like to see – a Nike shoe that is lightweight, breathable (but water repellent for those rainy days) with a Bluetooth connection AND a kinetic or piezoelectric energy harvesting system that can power not just the Bluetooth interface chip, but an iPod or cell phone as well. I don’t know how that can be achieved, but hey, think out of the box and all that.

“You run like a girl!”
“My grandmother can run faster than you!”
Have you ever been taunted before? Hopefully, with the latest products coming out of the Project Lightweight contest, we won’t have to put up with those insults anymore…coz we’ll all be running on lightweight footwear! :)

That’s the beauty about the Project Lightweight design competition – it’s meant to showcase YOUR point of view. YOU get to decide on what a lightweight footwear (or apparel) should be like and submit your entries to the Project Lightweight website. Calling all aspiring designers of all disciplines. The future is yours!

ready

Ready? Set. Go!

Go forth, and create history!

security

(and design a lightweight pair of trainers so I can outrun mall security next time)

Project Lightweight is offering a grand prize of an all expenses paid trip to Nike’s World Headquarters in Oregon, USA. The winner would not just get a chance to tour the grounds (which is called The Campus, much like Microsoft’s headquarters) but will also have a once-in-a-lifetime opportunity to visit the “Kitchen”, where the top designers of Nike brainstorm and design new products.

You’ll also get the chance to meet and pick the brains of Nike’s legendary design team!

Project Lightweight Design Competition
The competition allows participants to design any product (e.g. footwear, apparel etc), and they are not limited to any particular sport. All submissions must be made between 1 – 31 July on the Project Lightweight website www.nike.com.my/projectlightweight.

For more information, log onto www.nike.com.my/projectlightweight for full details on how to enter, participation requirements, submission details and other terms and conditions.

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30 thoughts on “Nike Project Lightweight Design Competition

  1. The expression on that mouse face captures the moment I say.
    Not many people in that mall.. it must have been specially closed for HB to do his photoshoot. ahh the life of a powerful and influential blogger. Take that! Michael Jackson, Bon Jovi and Gordon Ramsay.

  2. suanie: I told him to pose as if he’s catching me. Heh! Kinda fits with the theme. Did a lot of script for this advertorial. I like the security guard scene best, so it was meant to be the ending. :)
    Darren: Haha. Kinda hard to run without Project Lightweight shoes. ;)
    Dr. Tan: The security guard was having his smoking break outside and I told him my pitch and he said okay. Looks good on him too, like he’s doing his job. ;)
    bongkersz: Ya lor, he should have a fiercer look on his face. :)
    Jeff: OMG! I didn’t even notice that! Yeah, the way the rat was looking at the scene is priceless! :)
    It’s not even scripted!
    No lah, I’m not that good. It was a weekday night and the security guard was bored, I guess.
    e: I’m not participating. I have ZERO design skillz.
    Thanks for the offer, buddy.
    KT: I’m in KL right now but I’m busy doing the wedding preparations for my sister’s wedding. I don’t know if I can make it to the Chelsea event. Probably not. I took leave to take care of my sister’s wedding stuff. She’s in NZ now and reception in KL and Sibu. My dad can’t go coz of work. Being the only son and all that. You have fun, buddy.
    xin: Thanks! :)
    My psychiatrist tells me that I can be a very charming and persuasive person. ;)

  3. Not into sport shoes… Is love-making considered a sport? Then my design philosophy for my dream condom is “Bigger, Longer & Harder”

  4. Not into sport shoes… Is love-making considered a sport? Then my design philosophy for my dream condom is “Bigger, Longer & Harder”

  5. I live in Oregon, and its a great place. I used to live in California, but got tired of cities that are too big. Who ever comes should have a great time.
    - D

  6. Hi HB. Good blog. hmmmmm…..adverts on Nike shoes. Yah…got one. “……..” (sigh! no idea lah). You’ve got good pictures esp the one with the secu. Paid him or not? lol. Ya know wat, you should’ve been posing for America Next Top Modal…notice the spelling..lol. cheers and God bless.

  7. Condom Mania: I can understand bigger and longer, but HARDER? Wouldn’t that make the experience less exciting due to the loss of sensitivity? ;)
    Jeff: Durex also can. ;)
    MI!: It’s fine, there’s a lot of ways to “design” not just to draw. The contest is very open, check out the website. All sorts of submissions are permissible.
    David: Hello there! Have you been to the Nike HQ? Do they do tours and all that? I remember going on a tour to a brewery when I was in NZ. CD, Canterbury Drought.
    Calvin: Heh! No, I did not pay him. I just asked him nicely if he’s okay with doing it and he was glad to help out. Makes him look like he’s doing his job. ;)
    bleeeeeck: Oh well, you win some, you lose some.

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