7Eleven has come out with two new Mystery flavors for their Slurpee machine. Intrigued by this enigmatic campaign, the detective in me (who has read one too many mystery novels in my youth) decided that a quick trip down to 7Eleven was warranted to solve this mystery.
The trip involved planes, trains and automobiles (technically, since I was in KL at that time) and I arrived at 7Eleven to find out more about the two new Mystery flavors. ??? were abounding and they needed answering.
I decided to look into Mystery Flavor 2 while my dear Watson, I mean, Irene went for Mystery Flavor 1.
Elementary, my dear Irene!
Mystery Flavor 1 tastes like a grape based Slurpee, which Irene preferred. It has an almost blackcurrant aftertaste and although I can’t identify the exact flavor of this mystery Slurpee, my taste buds tells me it has a hint of citrus as well.
Mystery Flavor 2 tastes like a mango based Slurpee. I liked this one better. It reminds me of the Slurpee I had in the very same 7Eleven outlet that saved me from a moribund state after a particularly dehydrating episode of partying. ;)
One man’s meat is another man’s (or woman’s) poison.
Vote for the flavor you like best. I’m going for Mystery Flavor 2.
The two new Mystery flavors is a very interesting marketing campaign by 7Eleven. I don’t even know what the flavors really are! However, the thirst quenching qualities of the 7Eleven Slurpee is still present in abundance. You should check it out if you haven’t had a Slurpee before and if you’re a regular imbiber, the new flavors are definitely worth looking into.
The 7Eleven Mystery Flavor 1 and 2 Slurpee is out now in all outlets and there will be a contest running during the promotional period up till the 5th of October, 2008. Slurpee users are encouraged participate and vote for their favorite mystery flavor amongst the two varieties.
The contest forms are available at all participating 7Eleven outlets and the winners will be selected from the winning pool with the highest purchase and correct answers (there are two very easy questions). You have to mail in the contest form with the Slurpee receipt.
Find out more about the contest here.
Guess what the prizes are? 1,000 mystery prizes.
Yup, you read that right. Even the prizes are a Mystery. ;)