Saving the planet

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There has been a deluge of spoofs on the highly viral and successful Heineken Walk-In-Fridge commercial. One of the funnier ones I’ve seen is the Walking Fridge spoof and all the parody videos share two things in common…Heineken and The Scream (TM).

scream

No, not the painting by Edvard Munch.

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It’s the outrageous expression of joy red blooded males manifest by ecstatic screaming. I can’t remember how many spoofs I’ve seen, but if I had RM 1 for every time I’ve seen a parody of the video, I’ll probably be a Datuk by now. Datuk Evil. ;)

mv

I decided to make my very own spoof video, and enlisted the help of the Kamen over lunch at Chili’s one fine Saturday afternoon at MidValley. The script was scribbled on a piece of paper (kindly furnished by the waitress) and we discussed it over drinks (the final scene is actually in Chili’s – a test run of sorts).

fridge

I tucked the script (the technical term for this is “piece of paper with my scribbles”) into my front pocket for safekeeping and we proceeded to purchase several bottles of Heineken before getting my car. Thus armed, we drove outside MidValley coz I wanted the mall as the backdrop – Dr, I mean Datuk Evil’s lair of operations, where nefarious activities and ridiculously low demands of ransom in lieu of totally annihilation are conducted.

cam

I parked in front of The Gardens, hoping that we’ll have time to film the entire take without mall security shooing us away. I didn’t have a nifty red button to open up a trapdoor to send unwelcome mall cops into the fiery depths of my basement so it’s a good thing that we wrapped everything up with no unwanted attention. ;)

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Except for this dude who was washing the windows of The Garden’s office block…he actually offered to let me go up on his contraption for filming and I would have agreed if not for this:

parking

I was parked in front of a no parking sign and would have to beat a hasty retreat if asked.

gab

It was really fun, Kamen came dressed to the nines coz she just came from a law debate so I cast her as a combination of Number 2 and Frau Farbissina. We actually took turns filming each other, passing the digicam back and forth for each scene and I must say that the end result turned out surprisingly well.

Check it out for yourself:

Heineken: RM 7:49 x 4
Bottle opener: RM 10.40
Saving the planet: PRICELESS

saving

Heineken – SERVING SAVING THE PLANET

It’s surprising how good ideas come in little scraps of paper. :)

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