I was fortunate enough to be invited to the Kit Kat Rubies launch at The Royale Chulan Damansara Hotel. This is in fact the worldwide première of the Kit Kat Rubies as the opening launch is in Malaysia – that’s right, we’re the first ones to get it! :)
There were selfie props at the photo wall so I decided to take one with Aud and the two girls dressed up in Kit Kat Rubies attire. They’re supposed to take a photo of us, but I thought it’ll be nice to have a photo with them flanking us. Haha.
The event started soon after that and Mr. Sachin Goel (Business Executive Manager, Confectionery Business Unit, Nestle Products Sdn Bhd) and Mr Thierry Martin (Innovation & Renovation Manager, Confectionery Business Unit) went up for the launch gambit.
It was our first look at the Kit Kat Rubies packaging…
…which opened up to show a beautifully crafted two-tiered box which opens up both ways to show off an array of Kit Kat Rubies!
This gem of a chocolate is individually wrapped and contains an indulgent piece of rich chocolate truffle filling with a crispy wafer centre, and pieces of hazelnut encased in silky smooth milk chocolate. The chocolate truffle cream is created from the finest ingredients brought in from Spain and the crispy wafer centre stays true to the Kit Kat name.
I had a chance to go up while Mr. Thierry Martin was conducting a chocolate making workshop and mixed my own liquid chocolate. This was an extremely fun experience for the media, each of us got the opportunity to make our own chocolate bar with the ingredients we wanted!
I opted to put everything except nuts into my chocolate since I wanted to make this for my better half and she didn’t like chocolates. I had these to choose from:
- Strawberry pieces
- Chocolate crumble
- Crisped cereal
I mixed the top three together well in my liquid chocolate before pouring it into my mould. We had name stickers on the moulds so we won’t mix it up while it set. I actually took a photo of the ingredients we had to work with and used Whatsapp to send it to my dear to ask what she wanted in her chocolate.
It took a while for the chocolate bar to set but as soon as that was done, it was packed up and I rushed to pass my better half her personalized handcrafted chocolate bar:
We were the first to sample the Kit Kat Rubies and there was a lot going around during the Kit Kat Rubies launch. It’s really indulgent – I loved the chocolate truffle and hazelnuts inside the silky smooth milk chocolate that holds it together. The crimson red individually wrapped pieces adds a touch of class and makes it perfect for sharing.
Kit Kat Rubies is an ideal gift for the festive season too – the 2-tier packaging is beautiful and it’s perfect as a gift! No matter the occasion, be it Christmas (it lasts for 12 days), New Year, or even Chinese New Year, Kit Kat Rubies would be an excellent gift. It works for birthdays, celebrations or even just giving for the sake of giving.
I loved the Kit Kat Rubies launch, especially the chocolate making workshop and the unveiling of the product – it was a lot of fun and all of us enjoyed it immensely. I know what I’m going to give as gifts for this festive season! :)