AMPLIFY @ The Rabbit Hole, Changkat Bukit Bintang

amplify

The number one question I’ve received from friends visiting from abroad is invariable – “Where can I chill with a couple of beers and a live band?”. You ever notice that? It’s never “Where’s the hottest club in town?” (once you get past college) or “Where’s the best place to pick up girls?” (unless you have a creepy set of friends).

live music

People just want to have a good time and kick back at night with a good brew in hand and some live music while they chat with friends.

rabbit hole changkat bb

I was out last Saturday night at The Rabbit Hole @ Changkat Bukit Bintang to check out one of the first iterations of Amplify. Guinness Amplify is a brand new music platform from Guinness – described as a journey of sound and sensation, it’s a celebration of the journey of talented, dedicated and passionate musicians.

amplify jumero

The Rabbit Hole was nicely decked out with a feature stage and a great sound system. It was packed by the time I got there for the JUMERO set. There’s a nice mix of locals and foreigners there too. There’s nothing better than listening to the best local bands that we have while downing a couple of pints of Guinness on tap!

jumero

There are three live sets each Saturday night – JUMERO was followed by THE MARQUEE before the headlining act OJ LAW. Each set lasted from 30 – 45 minutes and each had it’s own character. I particularly liked Jumero’s stage presence and how The Marquee got the crowd’s support with great covers. It’s so different from other music events – the musicians doing their gigs here is definitely made of more – they have the passion and dedication which makes them a cut above.

Here’s a video of The Marquee in action!

rabbit hole

The best thing about the live stage music is that it showcases local talent – they’re all bands from Klang Valley and a lot of the names will be familiar to you. I browsed through the bands that will be performing and recognized a lot of the bands. Yup, there’s going to be a Guinness Amplify event every Saturday night till October 11:

SEPT 20
Bierhaus @ Austin, Johor
AN HONEST MISTAKE
BIHZHU
FROYA

SEPT 27
Foley’s Irish Bar @ Oasis Ara Damansara
TEMPERED MENTAL
NICK DAVIS
DASH

pint music

OCT 4
SOHO Gastro Pub @ Precinct 10, Penang
THE ENDLEAVES
FROYA
KYOTO PROTOCOL

OCT 11
Laundry Bar @ The Curve
HALFWAY KINGS
PAPERPLANE PURSUIT
THEY WILL KILL US ALL

amplify tour

Entry is FREE for all events. There are no tickets required except for the finale show. Come early to grab your seats coz it’ll be pretty full once the first set starts! Guinness on tap was at RM 10 all night long at The Rabbit Hole and you’ll get 1 Guinness free for every 2 Guinness you buy, and there are give-aways between sets for the exclusive finale show at KL Live at every one of the Saturday night live events.

guinness amplify

Also, have I mentioned that Guinness will celebrate the Finale Show with a bang? It would be “Rude” of me if I didn’t reveal that Canadian band MAGIC! will definitely be performing alongside our local talents OJ Law and DASH in this much anticipated finale.

the marquee

You’ll love this – it’s all about passionate musicians showcasing their passion. It’s really different from other live band venues. Get more details about the weekly Saturday night events and how to win tickets to the phenomenal final show at KL Live @ www.amplify.com.my!

DJ Ferry Corsten @ KL Live

system f kl live

DJ Ferry Corsten a.k.a. System F came down to spin at the new Heineken bottle launch at KL Live. The entire place has been transformed into something that looks like Emerald City from the Wizard of Oz.

invite

Even the invites look awesome!

emerald city

It was all Heineken green – the entrance was emblazoned with an asymmetrical neon light feature that gave off a new and different, exclusive even, ambiance once you stepped into the threshold and embraced the pumping music inside.

dirty nelly

I arrived early and had dinner at Dirty Nelly’s – it’s right beside KL Live. I opted for the Sausage with Mustard Mash and Sweet Sour Red Pepper. It’s described as a “jumbo pork banger” but I was taken aback at the sheer size of it when it arrived.

It almost made me feel inadequate. ;)

ee lin

Thanks for dinner Heineken! Cheers to Ee Lin from the brand team for picking up the tab.

heineken k2 launch

Anyway, I was surprised by the sheer amount of people inside. KL Live was packed. I met a lot of new people and got reacquainted with plenty of old friends that night.

june desmond

It was awesome!

friends

I happened to be wearing a white shirt that day, and after a lot of festive merry-making to the beats of Lap Sap (the opening act), DJ Ferry Corsten came on stage and got the entire crowd cheering.

dj ferry corsten malaysia

There were bouncers in front getting everyone to stand back while the crowd pushed forward to take photos. I had wisely *cough* positioned myself in the front before DJ Ferry Corsten’s set was on so I was right in front. I didn’t know why the bouncers were keeping people away until he came onstage, the music started, and fireworks and flames went off in a dazzlingly well choreographed moment.

cindy

I was caught by surprise by the wonderful pyrotechnics display that I didn’t manage to take a shot of it – some of the debris landed on my (white) shirt. So that was why the bouncers were keeping people away from the stage – there was going to be pyrotechnics . Heh. *hindsight 20/20

DJ Ferry Corsten kept the energy going high and with the free flow of Heineken beer going, the crowd was moving right along to his beats. He played a great set.

heineken k2 malaysia

It was the launch of the new Heineken bottle with nifty new practical and aesthetic features detailed in my Heineken contest post and Heineken threw a huge party with an international DJ just for it.

dj ferry corsten

It’s just how Heineken rolls, being a premium beer.

uv

You’ll be seeing these new Heineken bottles replace the old ones right about now. I nicked the photo below from Heineken’s Facebook photo album to better illustrate it. ;)

heineken girls

Oh and before I forget, there’s a contest going on with truly awesome prizes! The 3 grand prizes includes a trip to Sensation in Taiwan! You need 50 points to stand a chance to win and there are 3 ways to gain points:

1. Toasting Friends

You basically send your Facebook friend a new Heineken bottle and if they send it back to you, you’ll get 1 point. I’ve detailed this in my previous post and you can refer to the app for more details.

2. Check-in via Facebook

check in to win

This is where you check-in via Facebook when you go out for a drink at participating outlets.

check in

Here’s an example. You can earn a maximum of 1 point per day and you’ll need to verify the check-in via the app after you’ve done it. Don’t worry if it doesn’t appear immediately, each check-in can only be verified after 12 am on the next day.

outlets sibu

There’s a list of participating outlets – I see a lot of familiar places in my hometown of Sibu. Heh. You can filter via state to see which are the ones that will earn you points.

3. Scan Heineken ads with iSnap

the star mobile

This is an interesting one – if you have an iPhone or Android smartphone, download iSnap (it’s part of The Star Mobile app) from iTunes Store/Google Play respectively. I have it on my Sony Xperia S. Search for a Heineken ad in The Star newspaper and scan it. It’ll earn you a staggering 5 points! :)

The prizes that I mentioned? The grand prize is a trip to Sensation in Taiwan! It’s held in Kaohsiung and there will be 3 winners for this dance music festival! There’s also 200 personalized editions of the new Heineken bottle to be won. Imagine how cool it would be to own that! I won’t even drink it, it’s the kind of stuff you display.

prizes

Go to the Heineken to.a.star app and start collecting points now and you might be on your way to Taiwan! :)

pamela

I had an great Saturday night at KL Live. I had a few beers from the new Heineken bottle (which is the real star of the night), enjoyed mingling about and Heineken was thoughtful enough to provide water (Evian, no less) to rehydrate yourself after dancing. :)

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