Ergonomics is important, particularly if you’re doing something for a long time. You know, like how they have ergonomic keyboards for cubicle warriors. Now, beer lovers in Malaysia will have the same consideration – this is of particular import for those who loves their beer. ;)
Finally beer drinkers everywhere would have a more comfortable bottle to hold on to! I reckon that’s quite thoughtful of Heineken – designing a new bottle that’s not only looks cool, but feels good. The new bottle has an embossed curve on the neck and back with an embossed Heineken logo and the iconic star. It’s also slimmer but don’t worry, it contains the same amount of liquid.
The new bottle of Heineken is going to replace the current ones for a more modern and easy to hold long necked design. I like it coz I can hold the bottle by the neck and not unintentionally warm the beer with my hand. There’s also a thumb groove that gives a bit of traction and grip! Nifty eh?
…and with Heineken being a premium beer, they’re not pinching pennies with the launch. It’s going to be an exclusive party where YOU can get a chance to attend as well. :D
Let me tell you about the party, my friends. There will be plenty of Heineken flowing to fuel the energy, which is turn in provided by DJ Ferry Corsten (a.k.a. System F) who will be spinning that night with VJ UTT as the host. It’s another money-can’t-buy experience that is a signature of Heineken events – it’s invite only and there’s an extremely limited amount of open spots.
The only way you can score an invite is by participating in the Heineken to.a.star app on Facebook.
I’ve already received a couple on my Facebook Wall. All you need to do is to send your friends on Facebook a virtual new bottle of Heineken. Quick, send one now! Here’s how it works:
Go to the Heineken to.a.star app and virtually scan your palm to pull out your Facebook details.
Toast Your Friends by sending them a Heineken bottle. Choose them carefully coz you only have a limited amount (20 bottles) to send and you want them to return the toast. ;)
Be a nice person and send one back coz it’ll give them points in the form of “bottles”. I currently have 3 bottles.
Collect as many bottles/points as you can, you need to receive at least 10 bottles to qualify and you just might win 2 exclusive invites to the Heineken bottle launch party! DJ Ferry Corsten is coming in all the way from the Netherlands, which is the birthplace of Heineken! :)
It’s going to be big. It’s going to be epic. It’s going to be…wait for it…legendary! :)
See you all there! :)