DJ Ferry Corsten a.k.a. System F came down to spin at the new Heineken bottle launch at KL Live. The entire place has been transformed into something that looks like Emerald City from the Wizard of Oz.
Even the invites look awesome!
It was all Heineken green – the entrance was emblazoned with an asymmetrical neon light feature that gave off a new and different, exclusive even, ambiance once you stepped into the threshold and embraced the pumping music inside.
I arrived early and had dinner at Dirty Nelly’s – it’s right beside KL Live. I opted for the Sausage with Mustard Mash and Sweet Sour Red Pepper. It’s described as a “jumbo pork banger” but I was taken aback at the sheer size of it when it arrived.
It almost made me feel inadequate. 😉
Thanks for dinner Heineken! Cheers to Ee Lin from the brand team for picking up the tab.
Anyway, I was surprised by the sheer amount of people inside. KL Live was packed. I met a lot of new people and got reacquainted with plenty of old friends that night.
It was awesome!
I happened to be wearing a white shirt that day, and after a lot of festive merry-making to the beats of Lap Sap (the opening act), DJ Ferry Corsten came on stage and got the entire crowd cheering.
There were bouncers in front getting everyone to stand back while the crowd pushed forward to take photos. I had wisely *cough* positioned myself in the front before DJ Ferry Corsten’s set was on so I was right in front. I didn’t know why the bouncers were keeping people away until he came onstage, the music started, and fireworks and flames went off in a dazzlingly well choreographed moment.
I was caught by surprise by the wonderful pyrotechnics display that I didn’t manage to take a shot of it – some of the debris landed on my (white) shirt. So that was why the bouncers were keeping people away from the stage – there was going to be pyrotechnics . Heh. *hindsight 20/20
DJ Ferry Corsten kept the energy going high and with the free flow of Heineken beer going, the crowd was moving right along to his beats. He played a great set.
It was the launch of the new Heineken bottle with nifty new practical and aesthetic features detailed in my Heineken contest post and Heineken threw a huge party with an international DJ just for it.
It’s just how Heineken rolls, being a premium beer.
You’ll be seeing these new Heineken bottles replace the old ones right about now. I nicked the photo below from Heineken’s Facebook photo album to better illustrate it. 😉
Oh and before I forget, there’s a contest going on with truly awesome prizes! The 3 grand prizes includes a trip to Sensation in Taiwan! You need 50 points to stand a chance to win and there are 3 ways to gain points:
1. Toasting Friends
You basically send your Facebook friend a new Heineken bottle and if they send it back to you, you’ll get 1 point. I’ve detailed this in my previous post and you can refer to the app for more details.
2. Check-in via Facebook
This is where you check-in via Facebook when you go out for a drink at participating outlets.
Here’s an example. You can earn a maximum of 1 point per day and you’ll need to verify the check-in via the app after you’ve done it. Don’t worry if it doesn’t appear immediately, each check-in can only be verified after 12 am on the next day.
There’s a list of participating outlets – I see a lot of familiar places in my hometown of Sibu. Heh. You can filter via state to see which are the ones that will earn you points.
3. Scan Heineken ads with iSnap
This is an interesting one – if you have an iPhone or Android smartphone, download iSnap (it’s part of The Star Mobile app) from iTunes Store/Google Play respectively. I have it on my Sony Xperia S. Search for a Heineken ad in The Star newspaper and scan it. It’ll earn you a staggering 5 points! 🙂
The prizes that I mentioned? The grand prize is a trip to Sensation in Taiwan! It’s held in Kaohsiung and there will be 3 winners for this dance music festival! There’s also 200 personalized editions of the new Heineken bottle to be won. Imagine how cool it would be to own that! I won’t even drink it, it’s the kind of stuff you display.
Go to the Heineken to.a.star app and start collecting points now and you might be on your way to Taiwan! 🙂
I had an great Saturday night at KL Live. I had a few beers from the new Heineken bottle (which is the real star of the night), enjoyed mingling about and Heineken was thoughtful enough to provide water (Evian, no less) to rehydrate yourself after dancing. 🙂