I’ve been following this online – it’s a very fun concept where a 3 local personalities (Awal Ashaari, Scha Alyahya and Faizal Ismail) and our very own blogger Hanis Zalikha goes on a roadtrip where they complete challenges across the nation.
It’s a lot like watching TV, which I’ve been doing a bit lately, usually while waiting for hotel checkout time…except this is all available online on YouTube, Facebook and Twitter. :)
The basic concept of the Petronas Switch for XTRA Road Challenge is where the above-mentioned 4 celebrities form a group with 2 other supporters. These two supporters are culled from the top 15 winners from the Switch for XTRA Race (the first phase of the #Switch4XTRA Road Challenge – yup, that’s the Twitter hashtag – campaign).
Now that they’ve move on to the second phase, you can watch video snippets like the one above from each of the 4 teams. It’s quite entertaining to see a reality show online which combines videos from YouTube, photo galleries in Facebook and various tweets from Twitter to form a cohesive whole.
Each team is sent on a roadtrip to a location in Malaysia, where they complete challenges which can only be done with the help of the public. That’s done in a large part via social media – when the teams gets the challenges, they send out word through their social media assets to their fans and supporters to chip in and help out.
The interesting part about this is that you get a large part in determining who wins. It’s like a reality show where you’re the judge. :)
The videos from each of the 4 teams are posted online and the winning team will be the one with the highest number of collective video views.
The winning team takes home RM 10,000 but it doesn’t go to the celebrity – it’s split into RM 5,000 chunks for the 2 supporters in their team.
I found myself using a lot of bandwidth to watch the show. It’s a bit of a cross between a locally produced travel reality show and a competition reality show (like Supermarket Sweep from my youth – remember that?).
Scha Alyahya helping sell..
You can watch all the videos at the PETRONAS Switch 4 XTRA Road Challenge YouTube page.
I’m going to support Team Hanis Zalikha coz I like her on-screen personality – it’s pretty much the same as her real persona. Which team do you support? :D
…kueh (local pastries) for a stall!
It’s quite entertaining really, after all the locally produced travel shows I’ve been watching on TV. Go check it out, particularly if you’re studying overseas and missing a bit of home. I wish stuff like this was available when I was studying in Melbourne. :)