Prosperity Begins with a POP!: Carlsberg CNY dinner at HXC Grand Ballroom @ ICC Pudu

“Why so early CNY stuff come out dy?”. I hear this refrain every year without fail on my Facebook. Let me share a recent finding by Google I was privy to at work – search interest in Chinese New Year picks up 3 weeks before the actual date e.g. now. Thus, the decision by marketers to do CNY early is based on solid data. As someone who loves Chinese New Year and listens to CNY songs starting Christmas, I’m one of those who definitely gets into the mood early.

I love Chinese New Year. I adore everything about it – the lou sang, the reunion dinner, the gettogethers with family and friends, the yearly display of fireworks, the sojourn back to our hometown. I’m going back to Sibu and Kuching this year so I’m extra in-the-mood. I was talking to my housemate Mandy about how much I like CNY. She doesn’t feel the same excitement, and I realized that my passion for the Lunar New Year has remained relatively unchanged since I was a kid. What can I say? I’m a romantic when it comes to CNY.

I went to Carlsberg’s “Prosperity Begins with a POP” Chinese New Year dinner/launch event last night. I’ve seen these bottles with the brightly colored caps around. Lots of brands do CNY-specific SKU refreshes and it’s nice to see what’s coming every year at the grocery aisles. I also enjoy these dinners with lou sang so I jumped at the chance to go.

This was held at Hao Xiang Chi Seafood in ICC Pudu. It’s a huge event with a grand stage and lots of tables. I hear they invited 500 trade partners and media guests to the dinner. There were pop-up bars serving the entire Carlsberg range as well as food stands serving siu yoke, chicken wings and other finger food before the banquet dinner started. I was honestly impressed by the entire thing.

Oh! I also saw Crystal Ong of the CNY group M-Girls. This is the second M-Girls member I’ve met this year!

We also got the chance to play a replica version of “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays!”. There was a huge Carlsberg Smooth Draught can that we popped to get a chance at the top prize of RM 800 worth of groceries and beers paid for by Carlsberg.

I managed to win the second prize of a 6-pack of Carlsberg Smooth Draught!

This activation will be held at participating supermarkets and hypermarkets on 12, 13, 19, 20, 21, 24, 26 and 27 January 2019. There have been 65 lucky winners who’ve won the grand prize of RM 800 worth of groceries paid for by Carlsberg thus far. You just need to buy RM 200 worth of Carlsberg products to get a chance to pop the can!

Somersby Oriental Yee Sang.

We ended up spilling more yee sang on the table than eating it but it was fun! This is my first lou sang of the year.

Kronenbourg 1664 Blanc Lobster Salad. I really enjoyed this dish! It’s a mixture of lobster meat and various fruits. One of the guys at our table had a shellfish allergy so I ended up eating his plate too. Best.

Asahi Superior Soup with Scallop. A beautiful bowl of chicken, huge Shitake mushroom, scallops, and an abalone. Luxurious.

Carlsberg Smooth Draught Braised Abalone. I love braised abalone! Nothing says CNY more than abalone.

Carlsberg Steamed Estuary Grouper. I’m a huge fan of grouper too. I think all Chinese will have a fish dish during the CNY reunion dinner coz it sounds fortuitous.

Connor’s Pork Ribs Stew. I was quite full at this point but I like how they provided a glove for you to eat this. Very thoughtful.

Carlsberg Superior Chicken Rice. I honestly can’t remember how this tasted like. I had indulged in quite a few drinks and I was too stuffed to be able to appreciate more food.

You’ll get a chance to win frantastic grand prizes like electronic mahjong table sets that auto shuffles and sorts the game tiles for you! There are also limited edition mahjong sets, RM 100 ang paus and playing cards! All you need to do is check the winning icon under the bottle caps when you enjoy Carlsberg or Carlsberg Smooth Draught big bottles at coffee shops and food courts.

You’ll also get a mahjong set by topping up RM 88 when you buy two cartons of Carlsberg or Carlbserg Smooth Draught AND one carton of Somersby (any variant) OR one carton of Kronenbourg 1664 Blanc. Tesco is giving these mahjong sets away FREE when you spend RM 600 on Carlsberg Malaysia products.

“Prosperity Begins with a POP” also has a bistro, restaurant and pub activation – enjoy Carlsberg or Carlsberg Smooth Draught at these places to get a deck of playing cards and stand a chance to win a RM 100 beer voucher! Check out www.facebook.com/CarlsbergMY or visit www.probablythebest.com.my for more information.

The promoter girl asked my Chinese zodiac when I registered. It turns out they had a personalized gift pack of 8 cans of Carlsberg and Carlsberg Smooth Draught featuring the four festive colors with my name written in calligraphy and zodiac on it. Pretty cool!

Wicked KL club grand opening @ W Hotel Kuala Lumpur

Wicked-KL-Opening

I was at the launch of Wicked KL courtesy of an invite from Carlsberg Malaysia. This is the latest club to hit the KL nightlife scene. In these few months, I’ve been to new club openings at CE LA VI KL and Empire by Zouk. I have to say, Wicked resonates the most with me. That’s corporate speak for “Damn, this club is fire!”. 🔥 Not “on fire”, kids nowadays just say it’s “fire”. Adapt and learn. The two DJs were slaying it last night. I had a lot of fun. Or should I say, I was turnt.

Wicked

W Hotels is Marriott’s upscale pivot towards youth. This hotel brand is marketed towards a younger crowd while still retaining the luxury of their parent company. Wicked KL is at the 12th floor of the hotel. The DJ console is decked out with an insane light, smoke and visual spectacle which will excite all your senses. They have cutting-edge lasers and state-of-the-art sound systems as well as LED screens to create and unparalleled clubbing experience.

Cute-Uniform

The promoter girls have really cute cabin attendant style uniforms too. Or should I say, fly uniforms. Okay, I’ll stop with the dad jokes. I’m not a dad btw, if any single girls are reading this.

Chivas-XV

Wicked KL had Martell Noblige Cognac and Chivas XV on free flow. Pernod Ricard must have been the spirits sponsor. It’s my first time tasting the XV – a 15 year old Scotch finished in Grande Champagne Cognac casks. The XV has really sweet notes but I preferred the woody Noblige. That’s worth picking up next time I go through duty free.

Wicked-KL

I have a soft spot for cognac though. You know how Chinese families always have a collection of cognac bottles at home? You get them in hampers and older Chinese bought them coz cognac was considered THE premium spirit back then. My first taste of spirits was VSOP and when I was in college, I took up the challenge of whittling down the vast family collection of cognac.

Champagne-Parade

I succeeded, although I later restocked the family warchest with my own single malt whisky collection. As it was the first spirit I tasted and drank in quantity, I have a soft spot for cognac. I really enjoy the flavors, complexity and familiarity.

Carlsberg-Wicked

There’s also Carlsberg Smooth Draught beer courtesy of May. Carlsberg events are the only ones I unequivocally say yes to unless I’m busy with work. They’re really fun and May is so easygoing and nice, she feels more like a friend than a client.

Wicked-Violin

I love the music they play in Wicked. The DJs are really good and I enjoyed the type of music they were playing at the opening. There’s a wicked (pun intended) live violin performance that went so well with the DJ’s setlist too. Till today, I’m still wondering what that song is. This is the video recording I took – please comment or email me if you know the song coz I’ll like to listen to it again.

Sin-City

Wicked will have themed nights too – house music on Lucid Dream Sundays, R&B on Bootie Mashtronix Tuesdays, Boom Bap Wednesdays is Hip Hop, Lui Lui Thursday goes old school retro and EDM is the name of the game on Bang Fridays and Sin City Saturdays.

Wicked-Us

Let’s get Wicked.

Sneak Peak: Probably The Best Party 2018 by Carlsberg, The Roof

Karaoke-Party

Carlsberg has the best events. You’ll never lack for delicious food, refreshing beer and great company. I was lucky enough to be part of 300 people invited to a preview of “Probably The Best Party”. Carlsberg showcased the First Prize of a promotional campaign for guests and media. I repeat, this will be an actual one-of-a-kind experience for 50 lucky winners and 80 of their friends. You’ll get to choose a venue and theme of your choice if you win. You’ll be the most popular guy in your friend list!

Oriental-Party

There are five themes that winners can choose from – Oriental, Kollywood, German, Sports or Karaoke Party. The Roof was transformed into a magical wonderland to give the guests a taste of what the winners will get to experience. There are also different themed food at each venue e.g. Indian food at Kollywood, Bavarian fare at German, snacks at Sports.

Fresh-Fish-Prawns

I started out my night with the Oriental Party at Yezi. I did a detailed survey of all the themes and decided this offered the best selection of food items. You have slices of fresh fish and huge prawns ready to go into the steamboat broth. I probably ate 4 plates of fish slices, but none of the shrimp coz I’m lazy to peel them. It was delicious! I tried all their soup bases and my favorites are the truffle and Shaoxing wine ones.

Yezi-Fish

I managed to glean the recipe of their delectable dipping sauce from the owner. It’s coriander stalk boiled with soy sauce and sugar. Simple, yet yummy.

Oriental-Pole-Dancers

The first performance of the night was a duo of Oriental pole dancers who mesmerized the crowd. I believe the only eyes not on them were watching through a viewfinder or mobile phone screen.

Kollywood-Party

Kollywood Party @ Ballers was home to a really hype Indian performance that had the guests dancing along. I was tempted to as well and would have if I wasn’t carrying my backpack from work. I came here straight from the office.

Chicken-Dance

German Party at Signature had a band and the Carlsberg promoters got everyone to do the chicken dance. I had fun singing along to the band. Crowd favorites like YMCA were played and we did the hand movements to go along with it.

Sports-Party

Sports Party @ SCORE features sports themed performances and had footballers doing tricks.

German-Party

Karaoke Party at Play was where we adjourned for the rest of the night. This was my favorite theme due to the insane performance by Mad August. They played everything from Cantonese rock classics to Nirvana. It was excellent. We drank and sang along and had tons of fun.

Yezi

There were lots of interactive activities like Loudest POP Challenge, Giant Stein Challenge etc. The free flow of beer and food made it a very festive environment. We were given a pass to get chopped at each station for a goodie bag which we were supposed to redeem at the end of the night. I promptly forgot to do that coz I overindulged in the amber fluid. I could barely get into a Grab as it was. An excellent night of fun! I had a blast.

Games

BTW, there have already been three lucky First Prize winners in this promotion! These 3 will be partying with 80 of their friends in the upcoming weeks. The campaign runs till end of November and there will also be three Grand Prize winners who will each enjoy an all-expenses paid trip with five friends for “Probably The Best Winter Party” in Copenhagen, Denmark. I would rather win this than the First Prize party coz I’ve never been to Denmark. Haha.

Carlsberg-Girl

Grab your chance to win “Probably The Best Party” by checking the inside of the bottle caps of big bottles when you enjoy Carlsberg or Carlsberg Smooth Draught at participating coffee shops and food courts. If you drink at bars and pubs, you can check your Gift Cards when you’re there.

Best-Party

Supermarkets, hypermarkets and ecomm platforms are not left out coz the Gift Cards will be included in the inner panel of Carlsberg and Carlsberg Smooth Draught 6-can packs! You will also receive a Gift Card for purchases RM 15 and above at convenience stores.

Carlsberg-Best-Party

There are 47 more lucky First Prize winners to go! Don’t miss out on this chance of a lifetime to host Probably The Best Party for 80 of your friends for free! Follow www.facebook.com/CarlsbergMY or visit www.probablythebest.com.my for more information.



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