The Making of the Nike Advertorial

nike script

I received the Nike advertorial pretty late in the game (pun intended) and scripted out two major scenes that I wanted to be in the writeup. The first was to be shot at an athletic wear/sports gear shop/active lifestyle outlet (I don’t even know what these places are called nowadays anymore ;)) to do the visualization (Read: camwhoring) aspects of the design contest.


Due to the limited number of such outlets in Sibu carrying Nike products, I decided to go to Lea Sports Center at Wisma Sanyan since I distinctively remember them having a Nike showcase while I was…er, getting adidas trainers earlier this year. πŸ˜‰

cast crew

Thus, I geared up in my Nike ACG (All Climate Gear) windbreaker that I got in KK back in 2004 before climbing up Mt. Kinabalu (the highest mountain in South East Asia) for a bit of product placement pimpage and went out with Clare to do the photo shoot after work.

script 1

It should be noted that my tracksuit trousers were actually adidas and so were my trainers. It doesn’t look very obvious though so I thought it would pass The All Seeing Eye of Nike. πŸ˜‰ I do have Nike apparel in my current wardrobe – I remember getting a limited edition Nike tennis shoe during the Melbourne Open 2003 and have several other pairs of Nike trainers.

nike sweatshirt

There’s also a Nike sweatshirt with a hoodie that I got for chilly spring weather in Melbourne which has found a new role as a tattoo concealer for Casual Saturdays in the office. The dress code in my office does not allow for visible tattoos so I wear long sleeves every single workday – even on Saturdays. Yes, we do work half day on Saturday over here in Sarawak.

nike swoosh

We then proceeded to eat dinner at Sushi Tie and got the waitress to camwhore with me. I liked the deer-caught-in-headlights expression on her face. I’m going to caption this “Fear the Nike Swoosh“. πŸ™‚

script 2

I proceeded to Delta Mall to meet up with Mary who was going to do the second major scene for the advertorial. I got a a lot of stares from people due to my athletic gear – I looked like I just finished a particularly grueling training session, but I kinda liked the attention. Heh! You’ve got to be able to take the double takes and stares if you’re a blogger going all out.

clare mary

Anyway, the second bit called for a video shoot in which I was getting heckled by two people while running laps around the mall. I initially planned for Mary to be doing the heckling but she introduced me to this guy who was PERFECT for the role. This is the take with only Mary doing the heckling:

I preferred the one with both of them doing the heckling so that’s the one I submitted for the advertorial. Mary is great as usual with her excellent repertoire of expressions and I loved the guy coz he pulled off the correct intonation and derisive-yet-humorous gesture in a single take. The video calls for me to be doing slow laps (basically a simulated slow run) while two people calls out:
“You run like a girl” and
“My grandmother runs faster than you”

script 3

The duo had great localization which was not in the script with Mary going “You run like a girl lah” and the guy going “Hey, my grandmother runs faster than you, okay?” which I really liked.

However, the best scene in the advertorial is, IMHO, one that I did not anticipate or script out. I was having my nicotine fix after finishing the photo shoot when I saw a security guard outside the mall doing the same. I remember the shoplifting scene for the Oreo advertorial and decided it would be fun to include the same theme into this one.


I got the security guard to grab me while I was attempting to run and he was kind enough to comply. This was the best ending for the writeup since I figured I could put in a quirky caption before the contest regulations. It ended up being “…and design a lightweight pair of trainers so I can outrun mall security next time“. πŸ™‚

Deleted Scenes:

ready alt






I had also planned a Ready, Set, Go series of photos (this is the original trio) with me doing all three poses but decided to include just one (the Ready pose) due to fears of an unintentional overdose of camwhorage. πŸ˜‰

The exclusion was a really good decision in hindsight coz it seems so cheesy now. Heh!

Bonus Features:

jay chou

The girls convinced me to do a Jay Chou pose. I’m not even sure why I did that, since I don’t even listen to his music!

This was one of the fastest advertorials that I’ve ever done with all the shoots completed in a day from script to editing. It was fun to go with the flow and see what scenes came out that wasn’t planned out. Cheers to Mary and Clare for helping out on this one!

Nike Project Lightweight Design Competition


Have you ever wanted to be a designer for Nike? Here’s your chance! Project Lightweight is a contest initiated by Nike for talented young student designers. Lighter, stronger, and faster is the Nike design philosophy and this initiative is open to all college and university students to design a future lightweight product for athletes.


Nike is encouraging aspiring designers from all disciplines to participate in the contest. You just need to design any product (not just footwear, but apparel etc) for any sport. Project Lightweight is encouraging futuristic designs for a new lightweight product – your imagination is the only limit here.


The best thing about this contest is that entries are not just limited to a specific medium such as film, art, installation, or product. In fact, complete freedom of design is encouraged! Each entry must be accompanied by a description of the design (limited to 200 words). You can even email a consulting expert at to seek advice or ask any questions.


I know what I’ll like to see – a Nike shoe that is lightweight, breathable (but water repellent for those rainy days) with a Bluetooth connection AND a kinetic or piezoelectric energy harvesting system that can power not just the Bluetooth interface chip, but an iPod or cell phone as well. I don’t know how that can be achieved, but hey, think out of the box and all that.

“You run like a girl!”
“My grandmother can run faster than you!”
Have you ever been taunted before? Hopefully, with the latest products coming out of the Project Lightweight contest, we won’t have to put up with those insults anymore…coz we’ll all be running on lightweight footwear! πŸ™‚

That’s the beauty about the Project Lightweight design competition – it’s meant to showcase YOUR point of view. YOU get to decide on what a lightweight footwear (or apparel) should be like and submit your entries to the Project Lightweight website. Calling all aspiring designers of all disciplines. The future is yours!


Ready? Set. Go!

Go forth, and create history!


(and design a lightweight pair of trainers so I can outrun mall security next time)

Project Lightweight is offering a grand prize of an all expenses paid trip to Nike’s World Headquarters in Oregon, USA. The winner would not just get a chance to tour the grounds (which is called The Campus, much like Microsoft’s headquarters) but will also have a once-in-a-lifetime opportunity to visit the “Kitchen”, where the top designers of Nike brainstorm and design new products.

You’ll also get the chance to meet and pick the brains of Nike’s legendary design team!

Project Lightweight Design Competition
The competition allows participants to design any product (e.g. footwear, apparel etc), and they are not limited to any particular sport. All submissions must be made between 1 – 31 July on the Project Lightweight website

For more information, log onto for full details on how to enter, participation requirements, submission details and other terms and conditions.

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