The awesome Pocky and Teagurt collaboration!

Pocky Teagurt Collaboration

I saw this unique packaging while at a konbini (convenience store) in Japan. This new collaboration brings the two FMCG giants together for a unique promotion that’s super innovative. This isn’t a Pocky x Teagurt (or Teagurt x Pocky) promo, the two products each created something that’s meant to be eaten together to produce a cheesecake sensation!

Pocky Midi Lemon Cheesecake

Kirin owns Teagurt (which isn’t very well known here) but Pocky (Glico) should be familiar to just about anyone. This Pocky midi Sicilian Lemon (225 yen or RM 9.80) has several pictures of girls and guys getting ready to kiss. The Teagurt Gogo no Koucha (午後の紅茶) yoghurt drink (184 yen or RM 8.10) has a couple of males and females in the same pose, except opposite.

Teagurt Pocky

You’re supposed to combine them together to make a cast of characters – and yes, you can combine male with male and female with female too! smirk

Pocky Cheesecake

There’s actually a picture on the back of each product that asks you to buy the other one for the cheesecake combo! The Teagurt one features the Pocky midi and vice versa.

PockyxTeagurt

I was so intrigued by this that I had to try it! It gave my better half an I an entertaining night in the apartment we rented in Sapporo.

Teagurt

We brought one each and checked out the two possible variations. There are two characters on the Teagurt bottle but only one on the Pocky. You’re supposed to eat them together, but before that, you can put them together and download an app to see what the stories are.

Pocky Midi Movie

The instructions at the back has images so it’s easy to understand what you’re meant to do even if you don’t read Japanese. You put the two together (Teagurt and Pocky) to make the characters “kiss” and take a photo with the AR app. The app then plays a short superimposed augmented reality style movie which shows what happens to the two people in the packaging.

Pocky Sicilian Lemon

There is no LGBT scene here though, I tried making a girl and a girl kiss but it turns out they’re love rivals. Still, it’s fun to be able to choose which characters you want to put together and it’s things like these which makes Japanese snacks awesome. It’s displayed like this in stores too so you know you’re meant to eat them together.

Cheesecake

The packaging says to take a bite of Pocky midi and then drink a swing of the Teagurt, which is supposed to produce a totally new flavor. The Sicilian Lemon Pocky midi tastes like lemon on its own and the Teagurt tastes a little like Calpis. However, when you take a bite/sip of each as instructed, it really produces a lemon cheesecake flavor!

Pocky Teagurt

I was very impressed! I think the lemon comes from the Sicilian Lemon Pocky midi and the cheese notes comes from the yoghurt drink Teagurt. However, the thing that sells it is the pretzel sticks that Pocky is mounted on – that tastes like the base of a cheesecake. It’s wonderful and I like the idea that the products are willing to come up with limited edition Japan-only collaborations like this which combines together to not just create a new flavor, but tell a (very high tech) story! :)

Giant Kobe Wine Pocky

glico pocky kobe wine

This is the giant Pocky featuring the Rose Kobe Wine flavor that’s
only available in Japan. I’m told that each prefecture in Japan has its
own district exclusive coating that best describes the character of the
place.

P/S – Please ignore the underwear in the upper right hand corner on the photo.

glico pocky kobe wine logo

Going back to the regularly scheduled programming, the giant Pocky
contains 24 individually wrapped Pocky sticks. The huge box has “Pocky”
in gold font as well as stylized “Rose” lettering to indicate the
flavor.

glico pocky kobe wine pic

There is a logo on the box which indicates the special flavor of
this Pocky – Kobe Wine. For those who are not familiar with this
popular Asian snack produced by Glico, Pocky is a long and thin
biscuit, and comes in various flavors, with some only available in
certain areas, like this one.

glico pocky kobe wine 24 pax

The pink box has the number of Pocky sticks in the box written on the front of the box. 24 sticks.

glico pocky kobe wine side

The side of the box gives a hint on what is about to come – wrapped pink Pocky sticks.

glico pocky kobe wine nutrition

The other side has the nutritional information listed.

glico pocky kobe wine size

To show the impact of this gigantic Pocky box, here’s a size
comparison with a standard pack of cigarettes. It can go three up and 2
1/2 over. It’s that huge…

glico pocky kobe wine wrap

Opening up the box, the wrapper is pink, with gold lettering and graphics featuring the Kobe Wine theme.

glico pocky kobe wine 3

The graphics on the wrappers on the Kobe Wine Pocky sticks are
nicely detailed, starting with the Pocky label, with the regional
specific flavor (Kobe Wine), followed by a bottle of wine, a cork and
then a corkscrew…

glico pocky kobe wine open

The giant Kobe Wine Pocky has a purple-red hued coating and tastes like blueberries with a slight rose wine touch to it.

giant pocky

Download: Giant Pocky (Kobe Wine Flavor) [sixthseal.com]

Pocky makes for compulsive eating…you can’t just have one. ;)

Wah Kee

Oops…I overslept this morning and didn’t bother to go down to the city
coz the YHA office closes at 1 pm. By the time I woke up, it was already
11:30 am and going down to the city takes around an hour, so it’ll be
cutting it pretty close considering I still need to walk to Hardware Lane.
Thus, I’ve decided to go down on Monday after my classes. Speaking of ski
trips, frostee at
2boredblog
[2boredblog.tk] is going snowboarding sometime this season
too. He’s a fellow Melbournian (living in Clayton as well), and from what
I gather, is a Malaysian too, though he has been working in Singapore.

Anyway, I haven’t been doing much work today. Lazed around a bit, and
managed to read one measly set of lecture notes. I went out to Wah Kee for
dinner with Adrian and I had a plate of Yang Chow fried rice and another
plate of boneless spare ribs. The fried rice is pretty good, though my
girlfriend’s helper fries up a mean plate of Yang Chow fried rice as well.
Headed down to the Asian grocery to get some Pocky (I like Mango Cream)
and also some dishwashing liquid. Hmm…this blog is starting to get
food-centric again. =D

Scans from the Pocky box with my CanoScan N670U. The Z-Lid feature is
pretty nifty. Please don’t ask me why the scan of the back is shorter than
the scan of the front. I just cropped it wrongly, that’s all.

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