I caught up with the inaugural ‘Volkswagen On Tour‘ brand showcase that took place in Penang last week. We actually went twice coz it was so much fun! Admittedly, the first time was a bit of a short session coz I had to sort out my hotel and other things after I got stuck on the Penang Bridge after running out of gas. Haha!
There is popcorn, test drives, and a play pen for the kids. This all comes at a rather reasonable admission fee – it’s free! Yup, it’s the classic Volkswagen hospitality in action here, which I’ve experienced to my delight on a trip to Germany last year.
The Polo R WRC that just won the FIA World Rally Championships 2013
‘Volkswagen On Tour‘ will literally tour the entire nation – there are 13 stops all over Malaysia, so it’ll be coming to a place near you soon! It’s an invitation to everyone for an exclusive brand experience right at your doorstep.
It’s a lot of fun, I managed to catch the press conference where Ms Petra Schreiber (Director of Marketing & Communications, Volkswagen Malaysia) was holding court and fielding questions from the media.
I went back again the next day. I wanted to collect all the pieces of a jigsaw puzzle that forms a coaster. There are a lot of activities you can do at the ‘Volkswagen On Tour’ roadshow – my favorite being the Golf GTI simulator.
This isn’t something that you can get to see in arcades – the setup is so realistic that your *entire bucket seat* moves and you really get thrown around a bit if you drive into gravel beside the virtual track at high speeds. I know people who set up expensive steering wheel and pedal combos to play racing simulation games at home.
Prepared to be blown away! You’ve never seen anything like this. There are even pistons to move your seat around the 3-screen immersion Golf GTI simulator – you really get the exhilaration of driving on track that I actually flinched when I made a fast and tight corner. 🙂
You get a piece of the puzzle that forms a coaster after you experience each station.
There is another interesting one called Popcorn Challenge which uses a clean source of energy (namely, you) to power a popcorn machine. A stationary bicycle is hooked up and your kinetic energy from pedaling the bike makes the corn pop.
You can have the satisfaction of eating the popcorn that you’ve just made with your own energy after that too!
There is also an interactive station called Shout Out Loud where you can rally four (4) people to speak into each of the microphones at each corner of a model city to light it up. The louder you are, the more intense the blue light becomes.
It’s a brilliant way to showcase their ‘Think Blue.’ philosophy which is all about fuel efficiency and educating the public on carbon emissions for a sustainable future, as well as how Volkswagen is applying it to their award-winning automotive technology for a better tomorrow. Guess which one is the message we wrote?
There are exhibits where you can familiarize yourself with Volkswagen’s advanced safety technology like their range of child safety seats and ISOFIX (child seat anchor). This would be of interest to parents with small children or people who’re planning to have kids!
There is a place for kids to learn and play too, which is great for parents with small children. The kids can have age-appropriate fun and learning while you get your own fun and learning in…test driving the latest Volkswagen models!
It’s the most popular station so remember to sign up early while you wait your turn.
There’s also a ‘Volkswagen On Tour’ photo contest where you can snap a photo of yourself with a complete coaster puzzle.
You can get each piece of the puzzle by going to each of the stations (Popcorn Challenge, Test Drive etc) and after you’ve completed it, the redemption counter will give you a free gift for completing all the stations.
You just need to post a photo of yourself with the complete coaster with the #VolkswagenOnTour hastag on either Instagram or Facebook and tag @VolkswagenOnTour or the Volkswagen Malaysia Facebook page respectively (remember to follow the accounts first) and stand a chance to win one of nine prizes, including an extended two week test drive with any of your favorite Volkswagen models!
It’s really a lot of fun for the whole family and you get to experience the latest (and eat some popcorn you made with your own energy while you’re at it).
We had a blast and we’re looking forward to the Selangor stop of the tour! ‘Volkswagen On Tour‘ will be heading to 13 locations nationwide between now till March 2014. Get more details about the stop nearest to you at www.volkswagenontour.com.my.