The glass building behind us is actually a factory for assembling Volkswagen Phaeton. It only does that and the cars you can see are all spoken for – they’re just awaiting for the owner to pick it up. We went on a tour of the transparent assembly plant in Dresden as part of our trip and it was surprisingly interesting!
This is our English speaking guide – you must have a guide with you when you tour the VW transparent factory and no photos are allowed inside.
You can hear her speak a little here.
However, you can take photos outside of the assembly area. This entire factory assembles Volkswagen Phaetons only. It’s fully customizable in Dresden, Germany. This is where people come to buy a Phaeton – you’re guided to an area where you can choose everything from the color of the car to the interior features and get your own customized VW Phaeton.
I was rather astounded by the sheer cleanliness of the factory – it’s totally unlike any other factory I’ve ever been to before. The employees even have white overalls that are spotless! I don’t know how the Germans do it but we could learn a thing or two from them.
The interesting thing about this factory is that it’s one-of-a-kind. The buyer experience it offers and the tall glass building combined with the robots makes this unique. There are automated carts that follows a magnetic path (which can be changed) along the factory floor so parts will be available to the staff when needed.
You’ll probably be wondering how they get the cars out of the tall transparent building – it’s automated! There’s a car lift that goes up to the floor you want and rotates to the segment you want to extract a particular car (always a Phaeton since that’s what this factory produces). Very nifty.
There’s also a huge sphere where you can watch commercials, old ads and so forth – watch out for the latest one, it’s quite funny and targeted towards the Asian market since it’s the largest market now. The Volkswagen Phaeton transparent factory is worth a visit if you’re ever in Dresden. It’s a remarkable example of German efficiency and one of the attractions in Dresden – it’s the only transparent factory of this scale here.
I don’t think the Volkswagen Phaeton luxury sedan is coming to Malaysia in it’s current form e.g. infinitely customizable so purchasing the car is an experience in itself. However, it might be coming (don’t quote me on this) in several preset models – check out the Volkswagen Malaysia Facebook page and ask, they’re more qualified to speak about this than me. :)