Julie’s x LINE Limited Edition Cookies Media Launch

julies girls

You remember the Julie’s biscuits that we all grew up with? I fondly remember eating lots of these when I was a kid, it was one of the staples of growing up. I absolutely *loved* their Cheese Sandwich back then, I couldn’t have enough when it came out. It was revolutionary at the time. Absolutely fabulous!

julies cheese sandwich

This is what it looked like! This is the box with 18 convenient individually wrapped packs which wasn’t available back in the early 90’s, but I would have happily eaten the entire box when I was a still growing boy! :) There was a media launch event for the unveiling of a new product dubbed Julie’s x LINE on the 4th of July and true to the name, it’s a collaboration between Julie’s and LINE (the app).

juliesxline art

I was quite surprised coz this isn’t a usual collaboration – there’s not much in common between a confectionery manufacturer and the developer of a communications app for smartphones – at least that’s what I thought at first.

juliesxline mascot

It turns out that the popular characters from LINE – Brown and Cony – is a collaboration between Julie’s and LINE for this season’s Oat 25 cookies range.

cony brown cookies

The first collaboration came out with Brown, the popular character from LINE and this second launch is to add one new character – Cony!

juliesxline registration

Interestingly, we received instructions to either dress in brown or pink. I didn’t quite get it at first until I realized that they were the colors of the popular LINE characters!

juliesxline me

Brown is the color of the the LINE character Brown (the bear) and Cony the rabbit/bunny is the pink bit! I have a pink shirt, which I don’t wear a lot (but I hear looks good on me), so I thought I’ll go with that to the launch of Julie’s x LINE.

juliesxline cookies

The Julie’s x LINE OAT 25 Cookies are limited edition. It’s available in these cute little metal boxes which has Julie’s oat biscuits inside and either Brown or Cony from LINE on the cover.

juliesxline

The Cony and Brown variations aren’t purely superficial though – the chocolate and strawberry flavors in Julie’s x LINE Limited Edition cookies are specifically chosen to match Brown’s peculiar characteristics and Cony’s sweet attributes. On top of that, Brown is known for his love for chocolate cookies while Cony looks adorable in pink.

juliesxline cony brown

I thought it was a stroke of pure genius, at least when the Julie’s mascot came out with both LINE’s popular Cony and Brown! You can get the limited edition Julie’s x LINE Oat 25 Cookies in any AEON, The Store, selected Popular outlets and many more hyper/supermarkets nationwide!

juliesxline media launch

There’s also a Snap, Tag & Win photo contest going on with the hashtag #JuliesLINEcookies, so if you’re a fan of both LINE’s cute characters and Julie’s biscuits, head on over to the Julie’s Facebook page for more information about this Facebook and Instagram contest! :)

juliesxline event

Planking

beach

I just came back from a trip to Kuantan where I got to swim in the blue seas and get some planking photos done. Heh!

sandcastles

You’ve all heard of the phenomenon that started in Australia and swept worldwide…unless you’ve been hiding under a rock for the past few months, that is. It really only hit mainstream news when someone died while planking on a balcony.

balcony planking

I’ve seen some crazy stunts by plankers on the Planking Facebook page which started it all. What is planking? In a nutshell, all you do is lie face down with your hands by your side at the most ridiculous places. It’s just as simple as that.

rail planking

I did the heated swimming pool rail at the resort (or at least tried to). This is a totally failed planking attempt since it’s really hard to balance on a wet and slippery 10 cm rail and perform a perfect plank.

heated pool

The good: I was cheered on by a bunch of people vacationing there and chilling in the pool. Plus, since it is the Hyatt Grand Regency Resort, none of the staff wanted to be the one to stop a paying guest at a 5 star hotel. Heh!

fail planking

The bad: I have bruises everywhere and my family jewels hurt like nobody’s business. Why? Think about it. It’s a 45 degree railing. You’re planking on a steep downward incline, trying to get the perfect form. It’s wet. When you lose your grip (what grip?), guess which part of your anatomy hits the rail before you slide into the pool or fall on the side? Yes, ouch indeed. -_-

planking

I also did the notorious balcony planking photo there. We were at the 4th floor so it wasn’t very high up and the rail was relatively large enough to do it without an excessive chance of you falling down and ending in the ER. It’s not the perfect form but it’s close enough without being too dangerous. Also, if you look, there is a safety awning which would probably hold my weight if I fell down the wrong side of the building.

I have to say though, planking is a very idiotic meme that has swept the net for reasons unknown. It’s dangerous and it’s stupid. I suggest you do something better with your time…like playing the Funbots Dance Facebook app!

facebook

It’s also another Facebook activity so there’s that in common. Heh! It’s basically a game by Munchy’s to celebrate their 20th anniversary. They’ve been around since 1991 and this year, in the spirit of the Share the Fun campaign, four Funbots have been created – Michael Oven, DJ Mixer, ChopChop, and BeatBox. Witty! smirk

funbots-origin

There’s a real life parallel to this – the Funbot characters will begin their physical journey from 19th May, starting at the Munchy’s factory in Batu Pahat and ending in 1 Utama Oval Concourse where there will be a grand celebration from 1-5th June. Mark your calendars now coz fun and games await! Come and join the celebrations! :)

funbots-melaka

In the meantime, stay out of trouble and play the Funbots Dance app on Munchy’s Facebook page. It’s strangely addictive and you get to win prizes including a Macbook Pro, iPad 2 and other Apple products instead of a trip to the hospital. ;)

You can also track the progress of the Funbots journey to 1 Utama on the page. Come and beat my score now! w00t!

Arnott's Kahlua Slice chocolate biscuits

arnotts kahlua slice

This is the chocolate biscuits that caused a bit of controversy when
it came out. Arnott’s came out with a line of liquor biscuits, the most
popular one being the Kahlua Slice. I just found it
today and realized from the various artefacts that my sister came back
from Christchurch, NZ for a holiday. I just missed her by a couple of
days, she was only here for a while, it’s hard to get leaves in her
line of work (she’s a doctor attached to a hospital).

arnotts kahlua slice liqueur

Well, she brought back these Arnott’s Kahlua Slice chocolate
biscuits made with pure coffee liquor that I’ve heard so much about.
It’s available in New Zealand, though these are made in Australia. The
package blurb goes “Why is your Kahlua Slice moment so special? It’s
because at Arnott’s we make our own real chocolate. We source the
finest cocoa ingredients from around the world and blend with natural
milk products from Australian pastures.”

arnotts kahlua slices

It looks like a standard Arnott’s product…

arnotts kahlua slices biscuits

…but it really tastes like Kahlua! Arnotts licenced the coffee
liqueur Kahlua to make Kahlua Slice. It’s great! The synergy of flavors
goes very well – this product just might be the one to ursurp Tim Tams
as the Arnott’s golden goose.

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