I just went to the ESPN Star Sports launch of Castrol Football Crazy’s Longest Pass campaign in Malaysia yesterday. It was awesome! I got to talk to the legendary Steve McMahon – he’s the former England international and ex-Liverpool player extraordinaire.
Someone mentioned that Steve looks really tough and rough but he’s really a nice guy. Heh! I tend to agree – he’s a very affable fellow, with years of experience in playing real football behind him. We all had a wonderful time chatting with him.
Steve has an amazing record with 200+ matches under his belt, and he’s scored 50 goals altogether. He shared some really interesting insights about the Malaysian football scene in general how it can be better.
Anyway, back to the launch, it was at Bangsar Shopping Center and I saw Mark Ng (Marketing Director for Castrol Malaysia and Singapore) when I walked into the concourse. I’ve met him a number of times in the past and he’s really friendly despite his position. Awesome guy, it’s always a pleasure to bump into him. :)
There were two girls donned in the red and green colors of Castrol at the photo wall and we took a photo with them…or rather, we were ushered towards the wall to take a photo with them.
La Bodega had a couple of tables reserved for the event so while we were waiting for it to start, we got a couple of healthy shakes inside. That’s Jestina and Mimi in the background, looking through the menu and deciding what to order. I thought it was a rather artistic shot. *self praise
ESPN’s Castrol Football Crazy’s Longest Pass launch started with the hosts of the program (Adam, Patricia and Jason) introducing Steve McMahon and a local guy who can do AMAZING things with a football. He was on stage, basically dancing to a song with his football.
His control is impeccable – the football was on his neck and he somehow got it between his legs in a rapid twisting motion.
You’ve got to see it to believe it. I hear he’s the best freestylist in Malaysia.
The other thing that really impressed me was the neat trick they pulled off with Jason. Adam and Patricia were on stage, trying to find the missing Jason (word was he went to the toilet) when the TV came on.
It turns out that Jason wasn’t anywhere in bsc at all. It was a pre-recorded feed which syncs perfectly with the other two Castrol Football Crazy hosts. The banter went on and Jason kicked a ball from the TV (remember he’s not actually in bsc), which appeared on stage and Adam and Pat took the ball from there.
What can I say? I’m a sucker for nifty launch gimmicks.
…and that is what ESPN’s Castrol Football Crazy Longest Pass is all about! It involves all of us (yes, including YOU way at the back) making the longest pass in Asia. Just record a scene of you kicking a football to someone else off-screen and upload it!
The best videos will then be chosen and edited to make a seamless football pass throughout Asia! Imagine your kick going to someone in the Philippines and then to Japan etc etc – you’ll get the drift. I watched the promo commercial and it’s set to be an amazing campaign!
The ESPN people recorded us making football passes on stage and I had to do several takes coz I kept wanting to do something fancy but failed. T_T
I’ll be getting the video after they’re done with post-production and I’ll upload it for you all to see what it’s like. It was a lot of fun to be part of the Castrol Football Crazy’s Longest Pass campaign!
In the meantime, why don’t you record a video of you doing the same, upload it and send it to firstname.lastname@example.org with your full name and country details? Just use anything – even a phone cam would do, and if your entry is good enough, you’ll be featured on TV across ESPN Star Sports’ network as well as on the Castrol Football Crazy Facebook page. :)
You’ll basically be in a video featuring a never-ending football pass throughout Asia! Find out more and be a part of this campaign by surfing over to the Castrol Football Crazy Facebook page.
Look ma! I’m on TV! :D