I was at the Horlicks NutriQuest event over the weekend. It took up one of the concourses of Sunway Pyramid and the Horlicks NutriQuest roadshow is open to the public. However, on the event day, media and bloggers were invited to join the exclusive campaign launch session. The roadshow was meant to introduce a new game for iOS and Android which is incorporated with the story elements of being Tall, Strong and Sharp in the mobile game play. The story elements are coincidentally also what Horlicks is all about. Horlicks wants to engage kids of all ages through fun adventures available online and on ground by being Tall, Strong and Sharp!
Dr Greedy is the key character in the game. He is an evil scientist and the mastermind of the robbery in the Horlicks Factory because he does not want our kids to benefit from the nutrition provided by Horlicks. I also met him in person over the weekend. Haha. He (and his Metaloids) destroyed all Horlicks caches to prevent kids from growing Tall, Strong and Sharp. You’re one of the adventurers that steps up to stop him. This was reflected in the booths too – in addition to the one which had demos of the game running, there were three (3) activity booths.
Tall is a Horlicks NutriQuest booth set up according to your height. Thus, this goes up if you’re higher and down if you’re lower. It’s all about giving a fair chance to kids, so it’s set to your relative height. You’re supposed to catch the Horlicks star. Are you tall enough to defeat Dr Greedy?
Strong is where they set up a Bop Bag. This is a HUGE plastic Dr Greedy which has been bottom stabilized so it never topples over. You try and punch it as hard as you can to earn a stamp on your card. This is meant for kids but I tried punching the Bop Bag as hard as I could. It actually went over but didn’t topple, just as it was designed to do. Nifty.
Sharp is where they had a wild west rogue’s gallery of Dr Greedy and his henchmen. You’re armed with a semi-automatic Nerf gun full of foam darts. Your aim is to take out the entire board with just one bullet each. It was quite a challenge since Nerf guns don’t always shoot straight. I had fun at this booth, as did most older kids.
Stacy Wallace, the General Manager of GlaxoSmithKline (GSK) Consumer Healthcare Malaysia launched the Horlicks NutriQuest Campaign and the mobile game app with the media after that. We also had lunch at Delicious courtesy of GSK. I have two kids and there was one (1) watch in the media kit so I asked her if it was possible to get another one. Thanks to her, I managed to get another one so the kids won’t fight. :)
Plus, she’s a mom too so she knows how it’s like having two kids. You either don’t give it to them at all (since you only have one) or you get another one and she was kind enough to procure another watch for me. What’s this watch, you say? Well, it’s an item from Horlicks which you can redeem too!
Each Horlicks pack will have Horlicks NutriCoins inside within the duration of this campaign and the Horlicks NutriCoins can be redeemed for both in-game levels *and* exclusive prizes through online redemption.
I’ll showcase more about the Horlicks NutriQuest interactive adventure game in a separate post. Horlicks also offers 23 vital nutrients which are essential for growth and children development and I though it’s a great idea for the NutriCoins to be redeemable for awesome merchandise like watches in addition to in-game levels such as to unlock exclusive levels in the 4th Dimension world.