Volkswagen Malaysia has kicked off the Think Blue. – National Challenge 2013 in Malaysia to spread the philosophy of Think Blue. and to display the brand’s efforts on the importance of fuel savings and that a change in driving behaviours could further reduce CO2 emission.
The hunt for Malaysia’s most fuel efficient driver is on and that person will get the chance to compete with others like him/her from around the world at the Think Blue. World Championship 2013 in Germany!
The qualifying round starts from 1-21st July and there are 2 ways you can take part:
1. Register at any Volkswagen dealerships in Malaysia
2. Play the Challenge online via Facebook at www.facebook.com/VolkswagenMalaysia
To be eligible, participants would have to be aged 18 years and above and possess a valid driving license in Malaysia.
Shortlisted participants will move on to the Think Blue. – National Challenge 2013 that will be held from August 17th to 18th, where they will be competing against each other in real driving situations to become Malaysia’s most fuel efficient driver.
The winner of this Think Blue. – National Challenge will then represent Malaysia in the Think Blue. World Championship 2013 in Germany from September 6th to 10th, 2013 and stands a chance to explore Germany, from Wolfsburg to Frankfurt, via a German-engineered Volkswagen, to become the world’s most fuel-efficient “Think Blue.” champion.
The Think Blue. World Championship app reveals another facet of Think Blue. – Volkswagen’s holistic approach to sustainability. The game heightens awareness of more efficient driving and shows that all drivers can make their own personal contribution to environmental protection without sacrificing driving pleasure.
The principle of “Think Blue.” is perfectly reflected by the game and inspires everyone in adopting a healthy driving behavior in an exciting and entertaining way.
Now, let me inspire you to take part in the challenge and be in the running to win a trip to Germany by sharing my own personal experience gained from a Volkswagen trip there last year.
I went to Germany on a Volkswagen trip last year. It was a very interesting trip, while in Dresden, I stayed at Hotel Taschenbergpalais Kempinski – it’s the very same place President Obama stayed in while he visited Dresden. That’s a bit of interesting trivia there. I didn’t know until we checked into the hotel.
Anyway, I traveled from Dresden to Wolfsburg (where the Volkswagen factory is) and then to Berlin and Frankfurt and had a blast going around and experiencing new things. It was my third trip to Europe at the time.
I like how the bigger cities have initiatives for fully electric cars with special parking lots. The same parking bays have charging facilities too – meant to encourage people into adopting a more environmental friendly mindset and behavior.
It’s not just about up! – their fully electric car.
It’s an entire mindset that affects every single aspect of Volkswagen’s efforts to create environmentally friendly products and solutions. It’s about encouraging eco-conscious behavior and a sustainable future through economical fuel consumption and reduced carbon emission.
This can be seen from their production facilities (this is the famous glass factory right outside Dresden)…
…to the fun and educational interactive displays at Wolfsburg where you can learn a lot more about Think Blue.
The initiative is present from the manufacturing floor to the topmost management decisions. I saw various places where you can sign up to test drive the Golf Blue-e-Motion.
The people in Germany are very conscious about vehicle emissions. They even have various ratings on their car based on how environmentally friendly the car is. In fact, electric cars are also cheaper due to tax breaks.
I think Think Blue. is an amazing holistic mindset that we need to instill deeper over here – such as little things like no-vehicle zones and priority parking for electric vehicles.
I have had the chance to experience Germany from Dresden to Frankfurt thanks to Volkswagen and now you can have the same experience, but only much better!
I can guarantee you it’ll be one of the most valuable experiences of your lifetime!
Find out more about how you can win a trip to Germany by being the nation’s most fuel efficient driver at thinkblue.volkswagen.com.my.
